Starting a business means juggling three things at once: knowing what to build, knowing how to sell it, and knowing how to track the money. Most first-time founders get one of these right and fumble the other two.

This business starter starter kit gives you all three, broken into three focused booklets with hands-on tasks you can work through in order or use as standalone references.

The Planning Booklet walks you through validating your idea, defining your target customer, and building a simple operating plan you’ll actually use, not a document that sits in a drawer.

The Marketing Booklet covers positioning, messaging, and channel selection, with an emphasis on owning your audience instead of renting it from platforms you don’t control. You’ll leave with a basic content and outreach system, not just a list of tips.

The Accounting Booklet sets up the financial habits that keep small businesses alive: separating personal and business money, basic bookkeeping, pricing for profit, and reading your numbers well enough to make decisions.

Built by Riyada Alnajah for founders who are serious about building, not just posting.