This booklet provides steps and tools to help founders thoroughly analyze their business ideas.

It includes exercises that help them understand themselves, understand their customers and plan for their businesses.

This booklet is in English.

Total number of pages: 28

Number of modules: 6

Number of practical exercises: 16

The booklet takes founders through a series of steps that help them move from confusion to clarity. The order of steps has been selected carefully to help them build a solid understanding and foundation for their businesses.

Results after completing the booklet:

• Finding the personal characteristics that will contribute to the success of the business
• Understanding customers so that founders can craft solutions that actually serve them
• Developing a plan that takes into consideration the most important areas of a business
• Paying attention to legal aspects that are crucial to the protection of the business