This booklet focuses on the main concepts of marketing that are relevant to small businesses.
It includes exercises that help founders work through their marketing elements.
This booklet is in English.
Total number of pages: 44
Number of modules: 4
Number of practical exercises: 20
The booklet takes founders through a series of steps that help them move from confusion to clarity. The order of steps has been selected carefully to help them build a solid understanding and foundation for their businesses.
Results after completing the booklet:
- Understanding brand identity’s role in marketing for your business
- Understanding pricing & its role in marketing for your business
- Building your marketing funnel
- Finding customers (online & offline)
- Choosing the right marketing channel(s) for your business
- Tools & apps for content creation & management
- Content planners (30 days of evergreen content ideas)
